I'm shooting my final wedding of 2017 this afternoon/evening, in the historic and incomparable Brown County State Park... This year has been a whitewater raft ride of fast, unexpected, adrenaline-inducing currents with a multitude of blind, unforeseeable sharp turns. I often refer to my 2017 as an old-fashioned pinball game, and I think that's a good description.
My business has been more successful than I'd ever planned. We've exceeded our annual projections this year by 60%, and our projection itself was a reach to begin with. The year has been an dam-break of activity, and unquestionably will continue to gain momentum.
One key learning this year has been that I won't need to advertise through traditional, conventional avenues any longer. Business has grown through word-of-mouth and referrals, and I'm deeply grateful for each of those recommendations. From the onset, my goal was to provide the best photography experience in South-Central Indiana, when viewed on the prism of price, service and quality. My clients are thrilled with the quality-for-cost, and I absolutely won't get out-worked from a customer service standpoint.
Without question, though, my key learning of 2017 has been a reminder, of sorts, actually: Slow Down. Prioritize Balance. Say "No" and walk away from work, when work comes at the price of loss of necessary free time. As my business has soared, my free time has all but vanished. I miss days of quiet wanderings, and have already prioritized those as my 2018 goals are written.
The coming year's calendar is almost already filled. The first thing I created was five full months off (not consecutive months, but sorted through the year), with corresponding locations that I'll be traveling to during those times. I can't wait.
In turn, I know I'll be far more in-the-moment for my photography jobs. I'll have a renewed zip to my step.
Travel. Run. Motorcycle. Photograph. Kayak. Hike. Sip coffee. Read. Golf. Listen to great music. Appreciate. Feel grateful. Travel a bit more.
There's my 2018 blueprint. And a wonderful blueprint, it is.
I hope to work with you in 2018, and/or I thank you for working with me in 2017 or prior. I'm already a better photographer than I was 12 months ago, and I can't wait to see where I'll be this time next year.
Read More